Apr 20, 2022
In General Discussions
A simple explanation of some key UK Phone Number Database List terms often associated with insurance search engine marketing (insurance SEM) include: Back links - Links to your agency site from other internet sites and directories. HTML - Code used to create UK Phone Number Database List many websites. Keyword Density - The number of times, in terms of percent, that a keyword phrase is used on any given page of an insurance agency website. Divide the number of uses of that keyword, by the total number of UK Phone Number Database List words on the page. Experts disagree on the ideal percentage for optimization with all engines, but targeting a number around 5% as of this writing should be effective. An important note, some article directories only allow keyword UK Phone Number Database List density of up to 4%. Keywords - Words typed into a search engine to return a list (SERP) of relevant sites and documents UK Phone Number Database List. Long-tail Keywords - Longer keyword phrases, which yield more specific search results germane to your insurance agency. These long-tail phrases are three or more words bundled together. For example UK Phone Number Database List, "insurance agency marketing" is a long-tail keyword where as "insurance" is not. Off Page Optimization - Content creation, UK Phone Number Database List directory submission and back link building used UK Phone Number Database List to improve search engine rankings (SERP placement). On Page Optimization - Modifications made to insurance agency website content and HTML code to improve search engine UK Phone Number Database List rankings (SERP placement). Organic SEO - Page ranking results returned by a search engine based purely on relevancy as opposed to a paid ad placement. Page Rank - A gauge of the popularity of your site, typically determined by the volume of visitors and links to your site. This was once a preeminent UK Phone Number Database List performance measure, but for niche industries like insurance agencies and agents, other criteria is now more important than page rank and back links.